Category Archives: Fashion industry insights

Independent Brands: A Guide to Sustainable Active Wear | Modafirma

Independent Brands Athleisure. It's everywhere. Whether you are stepping out in a colourful tracksuit or wearing your favourite heels with your track suit bottoms, this statement is without a doubt a fashion forward way to stay comfortable and trendy. Of course, there are the go-to Nike and Adidas pieces that you can't live without; but how about…

Brand Focus – Michael Gurhy

michael gurhy Michael Gurhy is a designer that primarily focuses on the figure and psychological portraits based on "fantasy and memory" and are also relate-able to high fashion. "Recurring themes within the work include vulnerability, mortality, sexuality, the uncanny and the transcendental. Animals such as deer, birds, foxes and wolves become symbolic messengers. There is a sacred…

8 Things To Be Excited About For SS19 London Fashion Week

london fashion week -models

London Fashion Week transforms the city every season with innovative collaborations, independent fashion brands, new collection launches and crazy-creative art pop ups. With the endless list of events and after parties, it can be tricky to know what exactly to expect for the week, and to help you out, we gathered the most exciting projects…

Ethical Fashion Meets Couture – High End Brands Joining The Movement

ethical fashion-mara With the growing popularity of ethical fashion and consumer awareness, we can see luxury fashion giants slowly starting to show more social and corporate responsibility and joining the movement as well. Although it can take years (or even decades) for bigger heritage brands to be an active part of ethical fashion, brands such as Gucci and…

Brand Focus – Oliver Cabell

Oliver Cabell founder Oliver Cabell, the fully sustainable luxury footwear brand has a truly amazing success story: the founder, Scott Gabrielson left his job in finance to establish Oliver Cabell, experiment with the finest minimalist designs and start a company that puts ethical, transparent production processes in the centre. Since the beginnings, the brand experienced a huge growth,…

Speed Up With Slow Fashion: Shop Resort ‘19 Trends Now On Modafirma

The world we live in today is continuously moving faster and faster at a pace that is, well, rapid. News is absorbed in 140 characters or less, credit cards are contactless, and coffee is pre-ordered to avoid those ~unbearable~ cafe lines. Even the once-mind-boggling Amazon Two Day Delivery is being challenged by online luxury shops…

Conscious Choices – The Global Shift Towards Sustainability

sustainability-header Based on statistics of The British Fashion Council, Business of Fashion and Accenture, sustainability is going to be one of the biggest focus points for fashion business innovation this year. Besides upcoming, revolutionary fashion brands and big brands trying to reduce their eco footprints, consumers are becoming more aware of fashion ethics as well. The…